Having spent my working life as a career expat, living in eight countries and working in at least two dozen more, I have come to believe that diversity in all its forms is not only desirable, but is a prerequisite for thriving in todays markets. Dealing with multiple languages, customs, religions, and different ways of doing things requires a very clear and effective communication strategy. Have you ever tried to set down company policy or operational procedures when your staff come from 46 countries and speak 90 different languages (this is a real-world example)? This is where Airtime comes to the fore, teaching people the value of effective communication.