Airtime uses an observational method focused on transforming verbal behavior.

Where it began

A branch of behavior analysis was developed in the 1970s when Neil Rackham, Peter Honey, and Terry Morgan applied their work to verbal skill development in groups and in organizations.

Airtime harnesses this early work and builds on it by incorporating aspects of neurobiology, executive coaching, data science, and technology.

The Goal

This methodology is designed to help leaders and managers understand how to improve their interpersonal communications capabilities by becoming skilled in key verbal behaviors.


How it works

The Airtime approach categorizes the kind of things people say rather than what they say.

Idea Generation


The Data

Airtime coaches capture 18 different kinds of things that people say in an interaction with others. This quantitative data is used to create a matrix of the verbal behavior present in a conversation and report it in a powerful way. Then combined with qualitative feedback, the data is used to drive a structured review, deep reflection, and powerful learning.
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Airtime works by providing:

    • Real-time, objective data on individuals’ verbal behavior in group and team settings

    • A quantifiable methodology for soft skills development and positive behavior change

    • A deeper level of awareness of behavior, identifying gaps between intention and outcome and between perceived and actual behavior

    • Direct, powerful feedback on performance

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