The people behind the
powerful data tool.

When I first encountered Behavior Analysis in 2007, I witnessed something remarkable. As a learning and development professional and executive coach, I had tried countless approaches to facilitate meaningful behavior change in my clients. But this was different. While other tools existed, none could do what Behavior Analysis accomplished with such precision and effectiveness.

We gather as humans for safety, prosperity, and love—but over time every community faces challenges too complex for any one person to solve. Whether it’s a struggling business team, a healthcare crisis, or a parenting dilemma, the hardest problems demand collective intelligence. They require people to think together, make meaning together, and navigate complexity through skillful conversation. There is no substitute.

This understanding led us to create AirtimeBA because conversations matter, and they matter profoundly.

During the COVID-19 pandemic, we recognized an opportunity to transform a practice that had traditionally been conducted on paper by practitioners who spent years developing their expertise. We accomplished two significant breakthroughs: first, we digitized the learning and practice of what we now call “Behavior Awareness,” and second, we dramatically accelerated the skill development phase for training new practitioners.

Since 2021, our impact has been measurable and meaningful. Through both training and real-world group applications, Airtime has logged over one million behaviors in app. Our trained practitioners have observed more than 700 groups. We’ve significantly reduced the costs associated with this critical work while multiplying the number of skilled practitioners available to facilitate it. Simply put, we can scale something that has real impact.
Our purpose is ambitious yet clear: to make every conversation 100% better. Our vision extends this capability to wherever it’s needed most—schools, governments, businesses—precisely when it’s needed most, while people are learning and thinking together on humanity’s most challenging problems.

Our commitment to this work runs deep. We sponsor teachers to attend our training programs, offering our capabilities freely to educators for use in school settings. For enterprise customers, we provide insights that go far beyond traditional psychometric assessments, delivering actionable intelligence that transforms how teams collaborate and solve problems. We are at the dawn of AI, at an age when knowledge has been shared widely and cheaply. We need to know how to think together if we are going to get the most out of the opportunities that we have been given.

We are at the beginning of our journey, and the potential ahead of us is extraordinary. I invite you to join us in this important work. Together, we can transform how humanity approaches its most complex challenges—one conversation at a time.