become an airtimeBA practioner
Join our community of practice to learn and earn.
Become an airtime Practioner
If you are an experienced coach, an organizational development consultant, learning and development professional (or all three), then please join us.
Airtime is growing quickly. We have an increasing need to bring in new coders, coaches, and consultants to support our work. In joining our community you can also take Airtime to your own clients.
Elevate Your OD and Coaching Services
AirtimeBA offers comprehensive real-time observational data on 18 verbal behaviors of individuals and teams to assist in better decision making, productive action steps, and improved individual engagement.
Benefits to You
- Enhancement to your current organizational development services
- Stronger RFP through unique offerings
- More marketable as a practitioner with sought after skills
Benefits to Your Clients
- Your clients experience immediate and applicable impact
- Increased individual self-awareness leading to personal development
- Amplified impact of your coaching supported by data-backed insights
Ready to get started?
Enroll in the next Airtime certification cohort!
The passport to AirtimeBA is a 9-week, 40-hour virtual training program with weekly learning events and independent practice sessions; plus a final calibration that ensures you are ready for the marketplace. The entire experience is designed with delivering consultants in mind and accommodates missed sessions due to client delivery.
This course trains you to...
Identify behaviors and use the AirtimeBA app to record them
Understand and coach to the resulting AirtimeBA reports
Incorporate AirtimeBA into your practice using a consultative approach
Frequently Asked Questions
Why do AirtimeBA practitioners need to be certified coaches (or have equivalent experience)?
AirtimeBA gives you data — it doesn’t tell you what to do with it. Turning an observation like “this person interrupted six times” or “this team asked very few open questions” into a meaningful, safe, and productive conversation with a client takes real coaching skill – the ability to explore and pull out. That’s the part we don’t teach in Passport to AirtimeBA — we assume you’re bringing it with you.
A certified coaching background (or equivalent hands-on experience facilitating groups and group coaching) means you already know how to hold space for what the group experienced and what data surfaces, especially when it touches on sensitive dynamics within a team. AirtimeBA is designed to sharpen and amplify the coaching you already do — not to replace the skill of coaching itself.
What if I can't make all the sessions?
No worries — we’ve got you covered. The course is designed for practitioners who have client deliveries and meetings of their own during our 8 weeks together (plus a Calibration week). If you miss a live session, you can catch up via recording. It’s not quite the same as working through the material live — there’s nothing better than that — but it’s a close second, and with a bit of discipline, you can absolutely make it up afterward.
How many hours beyond class time should I expect to dedicate?
Plan on about 40 hours total to include in session time and independent practice time. That includes your Monday and Wednesday class time, plus an additional 2 hours per week of independent practice. Practice is light at the start and increases as you go — and that practice time is where you’ll really see your growth. You’ll understand the material faster, retain it better, and have a stronger overall experience the more you practice.
What can I do with a Passport to AirtimeBA completion?
It depends on what you want to do with it. Completing the 8-week course and its practices prepares you to coach with the data, and to consult — designing and deploying an AirtimeBA event with a client.
If you want to code — capturing behavioral data live and generating reports — you’ll need to demonstrate proficiency and that is assessed during week 9 (Calibration session). Support is available throughout the course to help you reach the proficiency level you desire.
Learning to code and coach AirtimeBA is a lifelong endeavor — your skills only get sharper with time and attention.
What is the price and value of Passport to AirtimeBA?
The investment is $2,500. There is no subscription or membership required after the skill preparation.
- Educator discount: if you’re in public or private education, reach out to joycehartpence@airtimeba.com to talk about a possible discount.
- Payment plans: contact joycehartpence@airtimeba.com to explore options.
- Channel Partner discount: reach out to alexwalker@airtimeba.com to find out more about a discounts sponsored by Channel Partners who use AirtimeBA data in their design and delivery.
We strive to help you recoup your investment within 1–2 paid events that you lead. How quickly you recoup your investment largely comes down to your half-day prep-and-facilitation fees plus your desire to design and adopt the methodology immediately following completion of the Passport to AirtimeBA. We’ll cover design and pricing strategy as part of the program itself.
Does Airtime help me find work or advertise for me?
Yes and no. You’ll be added to our list of practitioners and included in our database — so if a client or channel partner is looking for someone in a particular area, we can search and share names. That said, we don’t market or sell AirtimeBA directly; you are the channel to your client.
What we do offer is consulting support, coaching, and a Community of Practice to help you at every point along the way. Our hope is that every practitioner adopts the AirtimeBA methodology into the work they’re already doing — as a standalone offering or as an augmentation. For example, one practitioner used AirtimeBA to complement an executive sales leadership team’s existing work with “Getting to Yes,” layering behavioral data on top of a framework they already valued.
What support is available after I complete the class?
Once you complete Passport to AirtimeBA, you’re welcomed into the Community of Practice, which includes:
- A global community of professionals also interested in practicing together
- A monthly, 1-hour formal Community of Practice meeting
- A monthly, 2-hour Open Practice Session to keep honing your coding skills
- Additional ad hoc sessions, offered as needed to further advance community capability
Sessions are recorded, with summaries provided, and you’ll have ongoing access to practitioners for 1:1 and small-group conversations to work through ideas. Learning to code and coach AirtimeBA is a lifelong endeavor — your observation skills only deepen with time, attention, and practice.
“The more I use airtime the more I see the quality of my observation of group behavior improves, especially, in noticing micro-behaviors. This means I am much more versatile with groups and marketable as a practitioner.” – Andre Kotze, Founder
It all starts with a conversation.
info@airtimeba.com
+1 443-355-7299
AirtimeBA
PO BOX 2261
Ellicott City, MD 21043, USA